ABOUT SCDigital

Shanna is a brand social pioneer. She has lead social strategy since 2010, back when Pinterest was still in beta and Snapchat had yet to launch. She’s been in it from the start. Now, she leads global marketing teams for B2C and B2B brands, working closely across product, marketing, comms, and engineering to launch and iterate on digital campaigns that drive tangible business results.

Ready to tell your brand story online?

I specialize in the following marketing fields:

  • Social media strategy and execution

  • Full-funnel influencer marketing and creator partnerships

  • Trends marketing

  • Community management and crisis comms

  • SEO blog editorial

  • Omnichannel content strategy

PHILOSOPHY

Social is the front-line for your brand. It’s where you get immediate feedback on new products, ideas for feature improvements, grow brand awareness, and nurture a community of potential brand advocates. I believe it should be an ingredient in the cake, not the icing on top, so I like to work directly with marketing teams in an omni-channel marketing approach.

I take a deep approach to consumer psychology when developing campaigns, carefully considering the context in which digital content is consumed. I then closely monitor performance and pivot strategies as needed for growth marketing that actually results in growth for your brand.

Let's create together

Let's create together