How do you go from startup to unicorn?
You make the brand stand out. At Picsart, I scaled the global social presence from 8M to 18.5M+ fans. How? This is done through a continually evolving social content strategy and a deep understanding of consumer psychology and user insights. And it works - our Pinterest account has more fans on Pinterest than Pinterest has on Pinterest (9.2M vs 4.9M).
I established a full-funnel influencer marketing function, and drove a 93%+ YoY increase in social-driven app installs in 2022.
I also instituted our SEO blog program, overseeing editorial programming and a team of 5 freelancers to publish and SEO optimize 1400+ posts, driving increased brand awareness, leads, and SEO web authority.