How do you go from stealth to nationwide launch?

Recs, a consumer app for sharing recommendations for favorite places with friends, was launching nationwide and needed support with all things digital go to market. As the second marketing hire, I advised the team on all things growth marketing, including social, influencer, brand, and lifecycle marketing strategies.

I partnered with the co-founders to learn their vision for the company and developed brand guidelines, strategy, and messaging supporting ambitious growth goals.